FORSYTH COUNTY, Ga. - The Motivate and Inspire Educational Academy, which opened a few months ago in Forsyth County, is already helping students attain their academic goals in part because its middle school students relate well to their high school instructors.
Owner and founder Anirudh Bikmal is only a high school junior, but he works to be an exemplary role model for his peers. Bikmal, an insightful visionary and entrepreneur who has proactively turned his dreams into a reality, has always felt his greatest reward comes from knowing he has given back to others and believes in building a karma-free society.
"Throughout my sophomore and junior year, I realized the number of students excelling in Georgia was exceedingly low," Bikmal said. "Bringing together friends and fellow students who are accomplished in multiple activities, I created the Motivate and Inspire Educational Academy. The academy is founded on the principle that collective experience of successful high school students in key areas will empower students with the drive to succeed.
"We are committed to offering a standard of excellence, and I was determined to make this academy happen - despite any challenges we had to face," he said. "Since my staff is comprised of overachievers, it is a priority that my instructors manage their time wisely to avoid compromising their own grades."
Marketing his idea proved to be a challenge as well, but Bikmal was not easily discouraged.
"If I had to cite my strongest marketing strategy, I would have to say it was brainstorming," Bikmal said. "I first decided what would greatly appeal to young students and their parents. I also recalled how I myself had always wanted to receive tutoring services while attending middle school, but there were not any viable options available at the time. Basically, my academy serves as a starting point for students and provides them with a chance to springboard their goals onto the next level.
"Middle school is a critical time because high school course expectations are significantly more demanding and students need to be well-prepared for the drastic transition," he said.
Bikmal's nonprofit business model was based on recruiting enthusiastic high school students who are top academic performers. Tutors demonstrate a willingness to share their experience and expertise for which they receive service hours and provide an informal and personalized learning platform for middle school students. Instruction is offered in all subject areas including competitive math and sciences, tailored prep tutoring for the academic bowl and science bowl. Tutors also share Bikmal's vision of giving back to the community, positively impacting society and donating all funds to charity - more specifically, Food for Life, http://ffl.org/en.