Are your marketing efforts not attracting new customers to your small business? Do traditional marketing channels not produce the results that you want? Consumers have migrated away from traditional marketing, and small businesses owners are realizing that content marketing is a way to get them back.
So, what is content marketing? Content marketing is creating and distributing relevant and valuable information to attract, acquire and engage a clearly defined and understood target audience, with the objective of driving profitable customer actions. Fundamentally, content marketing allows you to communicate with your customers and prospects without selling.
The big difference between content marketing and traditional marketing is that it captures the attention of your target audience by providing them with information that is relevant and valuable to them. Content marketing also builds trust and enhances the relationships you have with your customers.
The starting point for content marketing is developing an overall strategy and determining what marketing channels to utilize. Email marketing, social media, blogs, videos, webinars, white papers and e-books are all great vehicles to deliver your content to customers and prospects. You then need to develop your marketing content messages. Doing your homework to determine what is relevant and valuable to your customers is an important step in this process.
If you are not happy with your current marketing results, and you want to get better results in attracting new customers to your small business, content marketing is the way to go.